The Expertise Behind LeanTrade7™

Meet Vera Murphy- Your Guide To Export Excellence.
 

Founder, Bevan Murphy Customs Ltd
Trusted Trade Consultant & Creator of the LeanTrade7™ Framework
With over 35 years of experience in Customs, International Trade, Supply Chain Management, Logistics, Transport, Global Forwarding, and Business Development, I’ve seen supply chains from every angle. Having worked across industries and geographies, I know not only what drives success — but also the pitfalls that cost businesses time, money, and margin.

I currently serve on the panel of International Trade Experts for InterTradeIreland, advising businesses on cross-border and global trade challenges. I also design and deliver training programmes for the Irish Exporters Association, CILT Skillnet, and InterTradeIreland, and was selected as an expert for the Enterprise Ireland Trade Consultancy Clinics, providing hands-on support to companies navigating international markets.

Over the years, I’ve worked with hundreds of businesses, helping them avoid costly mistakes, expand into international markets, and protect their margins in an increasingly complex trade environment.

Drawing on this experience, I created the LeanTrade7™ Framework — a clear, practical, 7-step framework designed to help importer's and exporter's achieve their trade goals in the fastest, simplest, and most effective way possible.

But I also saw something else: businesses didn’t just need a framework — they needed ongoing trade support and expertise to keep pace with regulatory updates and to get answers when challenges arose. That’s why I built the LeanTrade7™ Academy: your long-term support hub, ensuring you’re never left alone on your import/export journey.